To be officially recognised by these industry respected Judges is awe inspiring
Watch the Sweetling ladies journey to High Street Retailer John Lewis
Finalists for 2010 Liberty Open Design Call - Over 600 designers were hoping to see the Head buyer of Libertys - Ed and we were lucky enough to get through. We had to show our range to the Head buyer of Lingerie, the delightful Eleanor who unfortunately couldn't stock us as they have no Childrenswear department but was so impressed with our range that she organised a meeting with John Lewis especially for us and we are currently in negotiations to be stocked by them in select stores this Summer. You can watch this adventure in the Autumn on BBC2, a programme presented by Theo Paphitis of Dragons Den fame.
I am happy for you to use her email on your website. I agree wholeheartedly with all the other comments regarding the inappropriate bras that are available in teen sizes now. Rebekah is very young but nevertheless has a small bust. It is virtually impossible to find any that are not push-up or padded numbers on the high street- not what I want my 10 year-old wearing that's for sure!!! You guys are a breath of fresh air!
Dear Sweetling team
The products that I ordered were delivered promptly. My daughters appreciated the careful packaging. The girls and I were very happy with the quality, style and fit of the products. Excellent!
From Google reviews.
Hello My name is Amy,
I have just been looking at your sweetling website. i am 10 years old and have bought my first bra from sweetling in july. i am looking for a new one because i have just grown out of my old one. I had the libby boo sweet white bra it was really nice and it was comterbale. i think i am going to get the millicent matilda the dotty one. i really like your website i think it is a really good idea to have website that little girls like me.
thankyou for taking your time to read this e-mail,
just to let you know how delighted my 10 year old daughter and I are with her first two Sweetling bras. They are beautifully made and so pretty and just right for a young girl. We would have love to have bought matching briefs but can't find any on the website. Many thanks and congratulations on such an excellent product.
Catherine Pickering and Frances Pearson
I realy love your bras, I have Bold Hearts.It fits realy nice and its soo comfy.I hope i get one from your new range! Your new range is lovey and i think you designs are lovely!
Received the bras today and Jess loves them. We have outgrown the previous ones (rather quickly!!) and I'm so glad to see that you decided to go to c cup. We tried some rather basic bras in pretty designs (e.g. spotty, colours other than white, 100% cotton, unpadded) from the La redoute catalogue for the smaller bust, these are OK but they deteriorate badly when washed and tend to be in the clearance section for some reason. But your style and quality cannot be beaten and it was great to find your store after outgrowing the petit bateau ones.
I would love you to use my emai if it encourages stores to stock age relevant bra's and knickers!!
We are sick of seeing plunge, push ups and padded bra's for young ladies ages between 12-15years, it is really not the image that most parents would want their young daughters to portray.
Completely LOVE all your products. It was Claire Driver who told me all about you and I in turn have told lots of friends. I hope things are going well. My almost 8 year old daughter has already chosen hers...I'd really like to buy a gift voucher for one of your gorgeous bra's....
My daughter Jessica was thrilled with her new bras and couldn't wait to show them off at school. I am very pleased with the product.
We are the guinea pigs for Daisy at the Telegraph! My daughter, Martha and I have had such fun over your web site. We think it looks great, love the names and easy to use. The ones she likes are: Floral Coral and Retro Jade and her size is a 32A. Thanks so much for this and cant wait to receive them. The designs are gorgeous. Hope it all goes well for you.
Kind regards, Janey
Janey loved the site, the service, and the quality of the products. Best wishes Daisy Bridgewater
The Saturday Telegraph Magazine.
Miss Sophie and Miss Maria
I am year 10 student at St. Michaels Catholic Grammar School, London
I think that the bras are made beautifully and are a refreshing alternative to the ones on the market at the moment (from experience, I know that the novelty of M&S training bras wear off very quickly). I think that it makes complete sense to make a first bra a special and individual thing, especially considering all the stress that surrounds a first bra.